DATA: BUILDING A POWERFUL & BESPOKE ANALYTICS PLATFORM FOR RUMAGE.COM
DATA SCIENCE EXPERTS DEPLOY ANALYTICS TO ACCELERATE THE CIRCULAR ECONOMY REVOLUTION- Crafting a holistic solution for accelerating the impact of data insights
- Creation of data flows and dashboards related to loyalty, UX, shopper missions, marketing engagement – which enabled development of marketing optimisation process, combining marketing spend and customer LTV
- Furthering development of search ranking projects based on UX insights
“The DataStudio.Tech team have built our Analytics Platform leading to new insights for Rumage around loyalty, UX, shopper missions and marketing engagement. As a result. we have been able to implement insight-based strategies to our UI, marketing spend, and category cross-sell.”